Policy Center for Roma and Minorities nominated twice at the Romanian PR Award

October 24, 2011

The ninth edition of the Romanian PR Award presented last week the campaigns nominated in the 24 contest sections. The project submitted by our organization was among the 72 nominated projects from a total 212 campaigns, which helped Policy Center for Roma and Minorities receive an important recognition from an international jury with 38 members from the United States, Great Britain, Germany, Belgium, Sweden, Holland and Romania.

The public awareness raising campaign REACT (Responsibility, Empowerment, Activism, Citizenship, Transparency) was nominated in the Non-governmental organization. Civil Society category along with well known international NGO’s like Save the Children, World Vision and the UN Information Center. Our campaign was also nominated in the Public Affairs / Advocacy / Lobby section.

REACT is a pilot campaign that focuses on the active participation of Roma and non-Roma citizens in the civic life, which is being developed by three NGOs in Romania, Bulgaria and Albania under the umbrella of the European Roma Grassroots Organization (ERGO).

While the NGOs in Bulgaria and Albania are focused on direct interventions, Policy Center for Roma and Minorities is developing in Romania an awareness raising campaign designed to challenge the negative attitudes towards Roma through a visible approach. The main instruments used are films, documentaries, sports and education as a means of stimulating active participation.

The projects entered in the contest were judged according to the performance criteria of the International Public Relations Association (IPRA). More details about the contest and the nominees, here.